Pronunciation
I am often asked, “How do you pronounce your company name?” Well, I will tell you, it rhymes with:
Jesse,
or Dressy,
or Bessy,
or messy.
Then, I am asked, “Why such an odd name?” and I say, “In the go-go 90’s you could name your company anything. The farther away from proper English, the cooler.” Alas, alak, alak, alas, here we are….
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